Malin strives on turning the impossible into possible and always goes that extra mile for clients. Having been in the market research industry for 15 years, what excites her is that you never know how each day will turn out and that despite how experienced you are, you will always be challenged. She loves managing big complex global and multilingual studies as that goes hand in hand with her passion for learning new languages and understanding different cultures. She is native Swedish but spent most of her career in the United Kingdom and is now dividing her time between London and Rio de Janeiro. When not FUELing clients, she is rescuing and fostering dogs from the streets of Brazil and lifting weights at a Crossfit gym.
Tari obsessively enjoys managing complex global projects. Her interest is wildly spread out - from F&B, travel, luxury brands, entertainment, gaming, beauty & wellness, healthcare, special needs education, technology-focused products to anything Japanese. She is an Indonesian native but spent more than a decade working in Tokyo, Japan, before moving stateside and starting to call New York home in 2016. She loves cooking and quilting in her (not very) free time and chasing after her very lively and spirited toddler.
Life-long researcher, founder of FUEL, co-founder of watchLAB, and serial entrepreneur, Tiffany’s “No Fear” attitude has made her a leading market research practitioner. Tiffany spearheaded research for the largest ad campaign launch in history: the eight-country, Windows 7 ‘My Idea’ campaign, and has served on several Market Research Association boards. Her passion for market research excellence motivates her to continually push the boundaries on behalf of her clients, and she actively participates in industry events and initiatives. After hours, Tiffany sings and dances to remain fit, works as an animal rescue activist, and plays with her own irresistible fur balls, which she adopted along the way.
The buck stops with Bart. Responsible for managing FUEL’s team of dedicated global researchers, Bart helps ensure each project’s success. He scours market research forums to remain abreast of the latest innovations and conversations and disseminates his findings to the FUEL cohort. We say he’s an MRX fanatic; he says he’s committed to client satisfaction. Chef Bart (a culinary giant who instills fear in the hearts of Yellowtail Snapper) emerges after hours. When he brings his ginger, garlic and cilantro-infused shiitake mushrooms to the office—watch out! Researchers queue in a hurry to feast and FUEL up.
Don FUELs his clients toward World Domination, BWA HA HA HA! Toward this end, Don masterminds custom client project plans and devises Plan B, C and D when problems arise. During project executions, he often appears a devious swan, maintaining a frighteningly calm exterior while paddling furiously beneath the surface. In his spare time, Don is growing out his whiskers in anticipation of punctuating his maniacal laughter with a classic moustache twirl.
Analytical at heart, Gretchen has research experience in a wide array of industries and loves working with clients to help them get at the story behind their data. She’s dedicated to ensuring success of all of our qualitative projects and finding new and exciting ways to strengthen our quantitative offerings. When Gretchen isn’t researching and number crunching she’s dedicated to animal rescue, serving on the admin team of the Southeast Corgi Rescue. Her two Corgis – Banjo and Margot – provide oversight to make sure she’s doing everything right. Gretchen and her husband, Matt, also enjoy exploring their little area of the North Carolina mountains, perfecting their skills as foodies, craft beer and cider connoisseurs, and nature enthusiasts.
When you are looking for a solution and everyone else is telling you it can’t be done, you need to connect with Leslie. Her Operational talents combined with her savvy Client Service and keen financial perspective lend to the art of making the impossible possible. Her 25+ years working in the marketing research realm enable her to take on every Corporate, Client or Project related challenge yielding nothing short of successful results for FUEL’s team and their clients.
Years of market research have endowed Tiffany with the unique ability to foresee outcomes, predict challenges, and circumvent issues before they happen. We think she has ESP. She says she just pays attention and stays organized. You decide. Our resident Renaissance woman, Tiffany is an accomplished symphony violinist, CrossFit addict, baker, mother and opera enthusiast.
When you want something done right, give it to a Jersey Girl. Combining her marketing research savvy, hospitality background and softball-mom instincts, she gets the job done for clients, executing their projects around the world and on time through FUEL’s partners. In the evenings, she retires to Jersey where you can find her running her local Girl Scout group and spending time with her husband, kids and their furry menagerie.
Paula is our culture keeper. An administrative wizard and well-being advocate for each employee, Paula strives to create a top-notch environment for her FUEL family. Quality, attention to detail, continuous improvement and excellence are constants thanks to her dedicated efforts. A lover of all animals and a humanitarian at heart, Paula spends her free time volunteering at animal shelters, watching football and cooking with her husband and spoiling her own Jellicle cats.
While many see beauty in a sunrise or a snowflake, Jean finds utter perfection in a balanced budget. Tracking endless figures with ease, she supports FUEL’s hardworking, dedicated team of professionals and says the positive, encouraging environment is nothing short of inspirational. When she’s not crunching numbers, she’s swimming, walking or refining her yoga asanas.
Elisa is a true “consumer cultural guru”—that means, she’s an expert on why your people are doing what they’re doing, given their culture. This window into various consumer groups developed while working as a market researcher: solving client resolution issues and designing, analyzing and reporting hundreds of market research projects in numerous countries around the world. Originally from Korea, Elisa currently resides in Canada, loves to eat, and, believe it or not, does not play hockey.
Working on, positioning and launching new products gives Daniel a thrill. A lifelong lover of gadgets and gizmos, Daniel’s role as project manager gives him a sneak peek at the future, along with hefty doses of people, travel and innovation. Born in the US, raised in England, and of Korean heritage, Daniel appreciates that FUEL’s global network puts his worldly background to use. After hours, he’s taking advantage of Manhattan’s vibrant cultural scene, attending museums, galleries and checking out live music and photography.
Kahtan is a multilingual techie with a voracious appetite for research and French cuisine. His motto: “There is no NO.” And if you disagree, he’ll set you straight in your choice of German, French, English or Spanish. Fast and solution-oriented, our technology clients consider Kahtan their go-to guy. When projects wrap, you can find this former restaurateur dining at a local café or traveling with his family.
You may not want an OCD person for a roommate, but you definitely want one on your project team. Enter Nora, whose competitiveness and precision allow for seamless research results. A collaborative pleaser, she strives to deliver maximum satisfaction down to the last detail. Off hours, she’s mom to a teen and a nature lover who recently realized her dream of relocating to the mountains and living the simple life. We thank her for her service in the Marine Corps, where she served as both an Intelligence Specialist and an Aerial Navigator
Justine prides herself on going beyond the obvious and finds her work most satisfying when she is able to deliver a surprising insight that meaningfully elevates a brand. She views projects as unique puzzles and approaches each one with fresh enthusiasm and curiosity. In 2011 and 2014 she was asked to play volleyball abroad for an American-Latvian team. After earning her bachelor’s degree in Telecommunications from Michigan State University, she took a job as a Client Assistant and instantly fell in love with research.
The lines of communication are open and clear thanks to Amanda. Maintaining relationships with FUEL’s new and existing clients, she expertly pinpoints root needs and determines how FUEL can come to the rescue. Amanda believes trust and knowledge are key to long-lasting business partnerships and strives to infuse every relationship with these qualities. A mother of three, she also runs a year-round soup kitchen in her community.
With equal parts skill, strategy and cheek, Isra markets FUEL in an ever-changing communications landscape and brings event and technological finesse to all of her initiatives. She feeds her creative muse by traveling frequently and exploring New York’s many cultural attractions. Originally hailing from Bahrain by way of Chicago, Isra participates in local volunteerism and regularly indulges in mac & cheese.
A creative with an analytical side, Ruben’s out-of-the-box approaches to market research routinely delight his clients. He approaches each project as a new adventure and relishes the opportunity to meet new people and tackle new challenges. Outside of work, Ruben relaxes with a sketchpad, creating original art, illustrations and animations.
Angie is all for the chase, of knowledge that is. During Angie's 10 years in market research, she has successfully partnered with global agencies all over the world. Her life experiences living abroad, immersing herself in the cultures of Hong Kong, Shanghai, Taiwan, Korea, Japan, Malaysia, Indonesia, Philippines, Thailand, Cambodia, and remote parts of China have proven very beneficial to her relations with clients and vendors around the globe. A first generation Asian-American (and life-long New Yorker), she appreciates the diversity of talent at FUEL. As a dedicated foodie, Angie spends downtime exploring new restaurants with her wife. She has two "kids"-a sweet rescue pitty, Francine, and a cranky senior cat, Tilly.
Hailing from South Korea, Ara Cho prides herself with market research expertise and a seize-the-day attitude, being a positive asset to both the team and the clientele. Having lived in Australia and currently residing in sunny California, you can bet she deeply understands the variety of cultures and will walk out of the negotiation room putting a smile on everyone’s faces. Sacrificing sleep and skipping meals are merely understatements contributing to her brilliant work ethic. In her leisure time, Ara loves to explore the culinary wonders with her wide appreciation for foods, read psychological and self-development books, watch movies and stay fit. Although she can barely fulfill a push-up, she can twist and turn in different postures being a yoga enthusiast.
When you love what you do, it shows. With over a decade recruiting in marketing research, Tania truly understands what it takes to guarantee high-quality respondents and superior show rates. She knows that recruiting is more than simply speaking to folks over the phone. It’s about taking the time to understand each potential respondent, their commitment to the research and their ability and desire to express themselves in an open discussion. She identifies each project as a new challenge, taking on the most difficult projects. Her team’s success stems from a vast understanding of all demographics with an extensive database including unacculturated Hispanic and low- income respondents. In her spare time, she’s a proud mom of three children, a dog and a cat, and loves to dabble in the world of interior decorating.
Kendra is our social media maven! Her background in information science and passion for creative writing brings extensive social networking skills along with digital storytelling. She connects the community across our many networks. Her previous social media work includes a rare books library, a community of social activist nuns, and a small-town bookstore. She enjoys splitting her time between the Pacific Northwest and Southern India.